In a major stride towards transforming digital retail, Google AI Shopping Features 2025 were introduced at the tech giant’s annual developer event, Google I/O 2025. These innovations aim to make online shopping more intuitive, personalized, and time-saving for consumers worldwide.
The newly launched features are powered by Gemini AI and integrated with the Google Shopping Graph, a massive database containing over 50 billion products. This graph provides detailed, frequently updated information on product prices, colors, stock availability, and user reviews. Google reports that the database refreshes hourly and delivers updates on nearly 2 billion items each day.
Virtual Try-On and Price Tracking with Google AI Shopping Features 2025
A central highlight among the Google AI Shopping Features 2025 is the virtual try-on experience. Users can upload a photo to try clothing such as shirts, pants, dresses, and skirts virtually. This is powered by an advanced image generation model developed by Google, which simulates garment fit by analyzing body shape and clothing texture, including folds and creases. Available through the “Try It On” icon in Search Labs, users can view, save, and share their virtual fitting results.
Another key feature is AI-assisted product search, which refines results based on user preferences, budgets, usage patterns, and visual choices. Users can also activate a “Track Price” button for specific products based on size, color, and price range. If prices drop, alerts are immediately sent, helping users make well-timed purchasing decisions.
Secure and Seamless Transactions
After selecting a product, shoppers can complete their purchases securely and quickly through Google Pay, ensuring a smooth and trustworthy transaction process. This streamlined checkout experience, part of the broader Google AI Shopping Features 2025, supports a more authentic and confident shopping experience.
Rollout Timeline and User Access
While the virtual try-on feature is already available in Search Labs for U.S. users, other tools—including AI-powered shopping and secure checkout options—will be rolled out across the United States in the coming months.
Lillian Rincon, Vice President of Product Management at Google, stated, “These features will greatly help users make better decisions at the right time and price.” Google expects these enhancements will significantly enrich online shopping by offering faster, smarter, and more informed experiences.
FAQs
Q1. What is the main focus of Google AI Shopping Features 2025?
The features focus on providing personalized, real-time shopping assistance using AI, including virtual try-on, price tracking, and seamless checkout.
Q2. Where are these features available?
Currently, the virtual try-on tool is live in the U.S. via Search Labs. Other features will launch in the U.S. in the upcoming months.
Q3. How does the virtual try-on feature work?
It uses an image generation model to simulate how clothes fit based on body shape and garment details when users upload a photo.
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